Frost Fit Fest Presented by Blue Cross Blue Shield of Massachusetts will bring hundreds to the Esplanade for Multi-Faceted Morning Workout

March 31 event headlined by Boston Marathon Survivor Adrianne Haslet will feature a warm-up workout, fun run, and silent disco

(March 18, 2019) Boston, MA – An outdoor celebration event on the Esplanade will bring locals out of hibernation to enjoy a heart-pounding, energetic, and fun workout on Sunday, March 31, from 9:00am to noon. Frost Fit Fest, presented by Blue Cross Blue Shield of Massachusetts, will be filled with a series of workouts for all backgrounds and experience levels, including a warm-up hosted by the November Project, a fun run kicked-off by Adrianne Haslet, and a silent disco with a live DJ. The first 400 participants will receive a free Frost Fit Series tank top.

First at 9:00am, the November Project will lead a warm-up workout on the docks at Community Boating, Inc.. Community Boating opens officially April 1, but they are hosting a special regatta on March 31, so white sails will serve as a backdrop to the morning’s festivities.

Then, at 10:00am, Adrianne Haslet will kick-off a “3K” fun run that begins and ends at the Hatch Memorial Shell. Adrianne is an athlete, an internationally-ranked ballroom dancer, a corporate executive, and a triumphant Boston Marathon bombing survivor. After losing her leg, she has become a globally-recognized speaker, sharing her story of resiliency, strength, and courage in the face of adversity.


Finally, at 11:00am, a live DJ will lead a Silent Disco on the pathways around the Hatch Shell Lawn. Blue Cross Blue Shield of Massachusetts will serve as Presenting Sponsor of Frost Fit Fest, demonstrating the company’s commitment to helping the people of Massachusetts stay active and healthy all year long. Interested participants can find more information and register for the event at

Frost Fit Fest is the final event in a first-of-its kind fitness series on the Esplanade– the Frost Fit Winter Series Presented by Blue Cross Blue Shield of Massachusetts. Every Saturday in February, instructors from the November Project led hundreds of participants through running loops, body-weight exercises, and other fun, energetic activities. These classes encouraged people to venture outside and experience the beauty of the Esplanade in winter while kicking off the year with regular workouts.

“We are proud to partner with the Esplanade Association on the Frost Fit Winter Series,” said Jeff Bellows, Blue Cross Blue Shield of Massachusetts vice president of corporate citizenship and public affairs. “This series will remind people throughout Boston they can enjoy our city’s parks no matter the season and encourage them to safely exercise outside, even in the depths of winter. Participants will learn the value of year-round exercise, helping to build healthy habits that last a lifetime.”

“There is no better way to start your day than with fitness, and I can’t think of a more beautiful place to start the day than Boston’s own back yard, the Esplanade,” said Adrianne Haslet. “I can’t wait to see everyone there.”

“We are pleased to have Blue Cross Blue Shield of Massachusetts as the Presenting Sponsor of this incredible event which concludes a unique winter series,” said Michael Nichols, executive director of the Esplanade Association. “This builds on our partnership around the Esplanade 5K Presented by Blue Cross Blue Shield of Massachusetts, demonstrating our shared commitment to promoting outdoor fitness on the Esplanade throughout the year.”

Blue Cross is committed to helping Massachusetts residents lead healthy active lives. In 2017, the company and the Blue Cross Blue Shield of Massachusetts Foundation contributed $10.5 million in financial grants and pro-bono volunteer service to over 500 nonprofit organizations across the Commonwealth. The company believes in addressing the inter-connectedness of healthy eating, active lifestyles, and positive environments, in order to influence behavior change and make a lasting impact.

The Esplanade Association is a nonprofit partner to the Massachusetts Department of Conservation and Recreation for the Charles River Esplanade, working to revitalize, enhance, maintain, and program the park. Some of the Esplanade Association’s other initiatives on the Esplanade include designing and planting 13 ornamental garden beds, caring for over 1,700 trees, hosting free musical performances, engaging nearly 2,000 volunteers each year, and the Children in the Park program which brings children from camps like local YMCAs and Boys and Girls Clubs to the Esplanade to enjoy active play.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts ( is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We’re the trusted health plan for more than 25,000 Massachusetts employers, and are committed to working with others in a spirit of shared responsibility to make quality health care affordable. Consistent with our corporate promise to always put our 2.8 million members first, we’re rated among the nation’s best health plans for member satisfaction and quality. Connect with us on Facebook, Twitter, YouTube, and LinkedIn.

About the Esplanade Association

The Esplanade Association ( is a 100% privately-funded nonprofit organization that works to revitalize and enhance the Charles River Esplanade, sustain its natural green space, and build community in the park by providing educational, cultural, and recreational programs for everyone. Working in collaboration with the Massachusetts Department of Conservation and Recreation, the Esplanade Association is dedicated to improving the experiences of the millions of visitors who enjoy Boston’s iconic riverside park.

For further information: Kelsey Pramik, Director of Programs and Outreach, Esplanade Association, 617-532-0942,

For more information about Blue Cross Blue Shield of Massachusetts, contact Amy McHugh, director of media relations 617 246 2311,

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