Data collected before and after the October 2022 Pathway Safety Pilot Project showed that the interventions at the Mass Ave and Playspace project sites drove a set of a positive behavioral changes for park visitors. These changes suggest that low-cost interventions such as pathway painting can have a significant impact on promoting safer pathway use for park visitors.
At Mass Ave, the top speed of visitors using micromobility devices (a category which includes bikes, scooters, rollerblades, and other personal transportation options) decreased by 13%, and the number of visitors on wheels travelling in the fastest speed category (above 18MPH) was reduced by 30%. The data collected after the installation of the pathway safety pilot project at Mass Ave showed that an increased number of park visitors chose to dismount from their bikes and walk them up the ramp, indicating a positive shift towards safer and more considerate behavior on the pathway.
While accidents on the Esplanade are rare, we tracked “near misses” to see how often visitors might come close to one. We were pleased to see that after the intervention, near misses between micromobility device users and pedestrians at Mass Ave decreased by 11%. Additionally, yielding behavior at Mass Ave increased by 4%, a desired result wherein visitors visibly slowed down to make room for others on the path.
At the Playspace, the pathway painting led to an 11% increase in people choosing to turn towards the Paul Dudley White Shared Use Path as opposed to continuing straight on the slower-speed, more scenic riverside path. More study is needed to evaluate the travel speeds of these additional visitors on the Paul Dudley White Shared Use Path.
This data was captured during two 24-hour periods before and after the painting occurred, and much of the data highlighted here is focused on the peak use hours of 8:00 – 9:00am and 5:00 – 6:00pm. We thank our project partners at Precision Data Industries and Neighborways for capturing, analyzing, and sharing this dataset.
While the sample sizes were relatively small, we are heartened by the results and look forward to engaging all visitor communities as we plan our next round of Pathway Safety projects on the Esplanade.